In the Spotlight

5 Reasons to Love Being a Financial Advisor

If there’s one thing that’s true about the world, it’s that things change constantly. In recent times, we’ve seen pensions go the way of the dinosaur to be replaced by employee-funded retirement plans. We’ve seen benefits go from fully-funded to a more do-it-yourself direction. Regulations are always being refined, and the Department of Labor has a revised stance on what it means to be a fiduciary. And you as an advisor have to keep up with all this change to make sure you and your business stay relevant.

It can feel like a lot. And it’s true no matter who you are: in our ultra-connected digital age, it’s generally not a lack of information that gets in the way of our hoping, dreaming, and (most importantly) planning for the future. It’s a lack of optimism. When you feel overwhelmed, apathy tends to take over and inactivity wins out.

But you as an advisor have a unique opportunity to reverse that trend, and it all starts with thinking about your reasons for doing what you do. Sure you work to get paid – we all do that – but not everyone wakes up one day and says “I think I’ll become a financial advisor.” It takes a special kind of person – one with a passion for helping Americans reach their goals and plan for their futures.

So when you’re feeling like the world is changing too fast, take a step back and think about these five reasons to love being a financial advisor.

THE PEOPLE YOU MEET
When you work as a financial advisor, you get to meet all kinds of people. Whether you work with individuals, advise employers on their retirement plan offering, or have a wide range of clients of all sorts, everyone is different, with a unique situation that requires you to come up with solutions to meet their specific needs. You get to dig deep into people’s stories and find out what’s important to them so you can in turn help them plan to preserve those things and protect what matters most to them.

THE CONNECTIONS YOU MAKE
In addition to meeting all sorts of people, it’s also refreshing in such an online, social-media-driven world to have honest, person-to-person contact that requires you to engage and think and connect, not just hit a “like” button and move on. And the more active connections you forge, the more you’re likely to be able to take advantage of “passive” ones, expanding your business through reviews and recommendations by your clients when their friends, family, or colleagues are looking for a trusted partner to offer financial advice.

THE LEARNING YOU DO
You can’t spend all day helping people understand and improve their finances without learning a little something yourself. Whether it’s a professional revelation about how to tweak financial plans or a personal lesson through how a client handles an issue, you’ve always got the opportunity to learn from others and benefit – personally, professionally, and sometimes both – from that expanded knowledge.

THE VALUE YOU ADD
If you’re working with employers to help them offer benefits to their employees, it’s a double-whammy of added value. You’re helping every employee in that place get or stay on target to meet their financial goals, and you’re helping the business or organization they work for thrive in a tough environment. Your advice is a big part of what keeps them all moving toward their financial goals on a personal and a business level, and the value of that can’t be overstated.

THE DIFFERENCE YOU MAKE
At the end of the day, financial advisors are a lot like teachers in the best possible way: you’re helping people learn and grow in an area they don’t know a lot about to ensure that they’ve got the best chance at having the future they dream of. It’s a calling that takes a special kind of person to do, and you might feel a little like a hero, going out there every day and helping people protect and achieve their futures.

And you know what? You deserve it. Now get out there and keep on doing your thing. The world changes all the time, but what doesn’t change is the importance of planning for the future, and taking a moment to step back from all the stressors that threaten to hold you down can help remind you of the immense value of what you do every day.

How’s that for something to be optimistic about?

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